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Research papers

Press

Press evaluation research has been dominated by readership surveys, which aim to identify audience size, composition and reading habits. This type of research provides information for media buyers, but provides little, if any, insight into overall...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Dave Phillips
June 15, 1991
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Citation

Phillips, D. (1991a, June 15). Press. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/press